Oxford Street in London is the nation’s most famous high street, and This is Oxford Street was a pioneering event to showcase what can be achieved when brand, destination marketing, placemaking and experience is unified.
The brief was to transform Oxford Street with art installations including an urban forest, sports pitches, chill out zones, live performances and food and drink from around the world. while providing unique, on brand city dressing to mark the occasion and put Oxford Street on the map during the pilot project. The scheme needed to be impactful and work perfectly as a backdrop for social media activity.
The creative team from Field and Lawn played an expert part in the special day, installing rows of specially designed, cross street flags that stretched the length of Oxford Street, helping to draw the crowds through the space.
This installation was even more remarkable as bespoke flags were installed in just one night by our dedicated in-house installation teams, featuring a “This is Oxford Street” design and demonstrating our ability to reimagine high streets.
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