Returning for its second year, SouthGate Bath’s immersive woodland experience is delighting visitors with a magical transformation of the high-street. Featuring 150 metres of colourful meadow inspired rain ribbons, with 100 flowers and 100 bees hidden throughout the display, encouraging visitors of all ages to explore, discover and count them all as part of the interactive trail.
The brief was to transform a key city-centre route into an immersive, family-friendly experiential placemaking experience. Resulting in creating a “Secret Forest” that would guide visitors through SouthGate Bath’s shopping and dining area.
The client aimed to drive commercial outcomes by increasing footfall, enhancing the overall visitor experience, and encouraging visitors to spend a longer time and exploring everything SouthGate Bath has to offer.
The activation needed to be a social-first, shareable experience, to encourage visitors to capture and share organic content, particularly short-form video filmed beneath the installation.
Include an interactive element as a hidden layer to encourage discovery and repeat engagement (the hidden flowers and bees within the canopy).
Lead with sustainability, with the aim of weaving a clear environmental message into the experience while creating opportunities for visitors to learn more about the importance of protecting and preserving our natural woodlands along the trail.
Plan and deliver installation with minimal disruption to trading, completing works over night-time shifts.
Part of the Festival of Nature, the huge overhead canopy guides visitors through shops and restaurants. The shimmering, family friendly summer display is already gaining thousands of views on TikTok, with people sharing short videos from underneath the canopy. People are certainly sharing the love for the magical idea!
The installation also carries a strong environmental message and encourages families to follow the illustrative trail and learn more about preserving and protecting our woodland wildlife, from birds and insects to mammals and native plants! See the previous placemaking display in Bath here.
In collaboration with Impact Plan.
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