Cambridge is a bustling city with a unique and eclectic retail offer. Our creative experts worked collaboratively with the Business Improvement District to design, manufacture and install a unique Christmas lighting display covering twenty key shopping streets across the city for Christmas. This is the sixth consecutive year we have delivered the contract.
Design and Concept
The design ethos blended modern and traditional ques to draw footfall through the city centre. We developed detailed CGI imagery to assist the client with visualising the features in situ. Design revisions were accommodated through a collaborative process that delivered high impact, “wow factor” illuminations that had great daytime, early evening and night-time presence.
The christmas lighting scheme included a mix of features, the highlights included:
We also developed a unique architectural façade lighting scheme that framed the Town Hall, providing a beautiful backdrop to the market square.
Installation
Our in-house installation team worked through the night for 13 nights to complete the installation. The scheme was snagged and handed over to the client two nights ahead of the formal activation. During the activation period, we provided a regular check on the scheme and a responsive call out process. Effective project management was crucial, our team worked with multiple stakeholders including retail site managers, shop owners and high street rangers during the installation to keep disruption to a minimum.
Field and Lawn are the only festive lighting supplier to hold carbon neutral accreditation. All decorations are provided with the latest LED lighting technology, reducing energy consumption by over 80% against more traditional methods. Recycled and recyclable materials were used in the display which helped to contribute to the sustainability of the scheme.
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