Our team returned to Barons Quay in Northwich this year to install another breathtaking festive display. In its second consecutive year of collaboration with Field & Lawn, the Christmas display underwent an enchanting transformation in order to bring the shopping centre something different for 2023. The goal was to create a captivating and unique experience for visitors, building on the success of the previous year’s display. This year’s features embraced a Magical Fairytale theme, offering a fresh and immersive experience for shoppers.
The centrepiece of the 2023 display was a stunning Castle walkthrough, strategically positioned in the main display area. This innovative addition replaced the previous year’s giant Igloo walkthrough, providing a fresh and distinctive focal point for visitors. Additionally, the Field & Lawn team installed a 3D illuminated snowman that stood 3 metres tall welcoming visitors to the shopping centre and becoming a prominent feature for visitors to enjoy. Shoppers looking for an immersive experience had access to a range of selfie worthy spots including walkthrough snowflake arches that created a pathway through the winter wonderland enhancing the visual appeal of the space. The addition of an ice throne within the display area also become a popular spot for the coveted Christmas selfie! Inside, the Fairytale theme continued with a large 3D parcel arch complete with baubles.
Complemented by an internal Christmas tree, attracting footfall to the shopping centre this festive season. The carefully curated features of the Magical Fairytale theme provided visitors with numerous opportunities to engage with the display. The strategically placed selfie spots, including the Ice Throne and illuminated snowman, encouraged visitors to capture and share their experiences on social media. The resulting buzz generated increased footfall, creating a positive impact and generating business for the shopping centre.
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