Turn football, into footfall with creative placemaking
The FIFA World Cup, runs from 11 June to 19 July 2026. This year, it’s hosted across the USA, Canada and Mexico. It will create a unique opportunity for high streets, towns, city centres and shopping destinations to capitalise on national interest.
dOWNLOAD THE World Cup pLACEMAKING BROCHURE here
With most matches played in North American time zones, it means fixtures will fall in the UK’s late afternoon and summer evenings, aligning perfectly with after-work footfall and the early evening night-time economy. Our range of world cup flags, commercial decorations and placemaking solutions will help you turn football into footfall, while supporting local businesses during the tournament. Ready to see what you can do, our brochure is a great place to start.
World cup flags, banners and bunting
World cup flags will help your town, high street or shopping centre capture the excitement and enhance the feel-good atmosphere of the World Cup. Flags, lamp post motifs, or large-scale banners will help visitors feel part of the moment, create energy and encourage them to share the moment on social media. Well-curated environments have been shown to attract new visitors, increase dwell time, and encourage return visits in public settings and we can help transform your space into a destination. From practical installation guidance and unique designs right through to expert, safe installation. Explore our inspiration…
Illumination and lighting
With evening kick off times creating a big opportunity for local businesses, light up your space with a bespoke illuminated ground feature. Imagine the earned media engagement a giant illuminated football, light up archway or a full walk-through experience can do for your experience-led destination strategy. Pulls people in, hold them longer, and give visitors a reason to share your destination.
Commercial world cup decorations
Transform your space into a must-visit destination with design-led decoration and custom placemaking installations built for high-footfall environments. Our large-scale commercial World Cup decorations and stand-out experiential displays will transform your high street, shopping centre or venue into vibrant, photo-worthy space that looks and feels completely on-brand. From flags, bunting, lighting, and large-format installs to fan routes, wayfinding, feature builds, and immersive features, we design, manufacture, install, and maintain everything safely, professionally, and at scale. Go all out and decorate your space with a bespoke colour canopy in your nations colours.
make it rain in colour!
Colour Rain can be installed indoors or outside and produced in many colours and materials including sustainable solutions and recyclable fabrics. We can create bespoke designs for indoor or outdoor use like this full-scale flags!
Why should you get involved in the world cup?
The 2022 Qatar World Cup demonstrated the commercial power of football, reaching over 51 million people in the UK, with matchdays delivering significant uplift in food and drink spend and increased dwell time in social spaces. In summer 2026, destinations that actively participate through city dressing, fanzones, big screens, lighting, and themed placemaking can create repeated reasons to visit over a six-week period, driving footfall, uniting communities, and boosting retail, hospitality and leisure spend.
By backing the tournament and creating shared moments, town and shopping centres can own the occasion, encourage longer stays, and convert national excitement into measurable local economic benefit.
Field and Lawn can support you with all aspects of the placemaking and city dressing
New to placemaking? We are experts
If this is the first time you are exploring placemaking and city dressing opportunities, we are here to help every step of the way. Our creative team and in-house installation crews handle everything from concept creation through to rigging and removal. Every project is expertly managed and installed from concept to completion by our in-house team, giving you a complete, fully managed, safe and compliant solution. We support with infrastructure requirements and can help you every step of the way. You might be surprised at what is possible!
- Lightweight and durable, suitable for most existing infrastructure
- Commercial grade products designed for large areas and long-term use
- Rapid, disruption free installation completed by our experienced in-house teams
- Flexible designs to suit streets, fanzones, shopping centres and open public spaces
The complete fan experience
Field and Lawn can support you to make the most of the world cup. Our temporary structures and event marquees are ideal solutions for fanzones and pop-up activations. From merchandise tents and shops to additional bar and hospitality space, our bespoke tents are fully customisable.
