Bespoke building wraps and window vinyls can transform highstreets and revitalise empty shops
Building wraps and window vinyls are a quick solution that can deliver high impact, creative and eye-catching branding opportunities. Building wraps are large format, typically PVC, weatherproof and flame-retardant outdoor banners. They can cover sections of a building or even the entire building façade. They play an important part in the placemaking and city dressing toolkit.
Building wraps provide a great outdoor marketing opportunity with a significant amount of advertising space. Building wraps are not limited to advertising, they can also serve as effective tools to enhance the appearance of building sites, these are often referred to as scaffolding wraps.
Art-led building wraps
It is becoming increasingly popular to display building wraps that are inspired by art or created by artists themselves. These types of installations are perfect to go on to building façades that are at risk of graffiti or have already been vandalised and need to be covered up. Art-led building wraps bring colour, vibrance and intrigue to an otherwise bland wall space.
They give a platform for artists to showcase work and deliver an instant press and publicity opportunity. The benefits of art installations like this is long term, providing a long-lasting social media opportunity.
Window Vinyls
Window graphics can help transform shopfronts into captivating visual displays that engage the public and create a sense of intrigue. These graphics can be customised to suit the specific needs of each shop, whether it’s promoting products, showcasing offers, or simply advertising a vacant retail unit.
Empty shops and neglected store-fronts are a significant challenge for high streets, Councils and Business Improvement Districts. Vacant retail units are plaguing towns and cities across the UK. According to The Property Reporter, 2022 alone saw a net loss of 3,627 shops on Highstreets across Britain.
There are effective placemaking and city dressing (LINK) solutions that can help improve the aesthetics of the high street when it comes to empty shops. Whist the long-term solution is to re-market and fill retail units, promoting a healthy and prosperous high street. There are shorter-term solutions to that can be delivered to create a more vibrant and appealing town centre environment, while the units are re-let.
Field and Lawn can support with creating window graphics with a full deign service, right through to printing and installation.
Benefits of building wraps and vinyal stickers
The benefits of building wraps and window vinyls go beyond aesthetics. They offer a cost-effective way to maximize advertising reach. Effectively turning the entire building or shopfront into a large-scale marketing canvas. By leveraging the expansive space provided, these graphics, can capture the attention of potential customers and create a lasting impression.
Advantages of building wraps
One of the key advantages of building wraps and window vinyls is their versatility. They can be used in various settings, from construction sites and scaffolding to commercial buildings and high streets. Scaffold wraps and banners. Not only enhance safety by providing protective barriers but also allowing for branding opportunities. Turning construction work into an advertising platform. Building work can often be unsightly and a building wrap shields the construction site from public view.
When it comes to materials, PVC mesh banners are commonly used due to their durability, weather resistance, and ability to withstand outdoor conditions. These banners can withstand strong winds and harsh weather, ensuring that your message remains visible. We can also offer short term fabric banners. This product is more suited to a shorter-term installation to promote a particular event, theme or message.
To make the most of a commercial building wrap, it is important to work with a company that provides a seamless solution, from concept, planning and project management, through to design and high-quality printing. Compelling artwork can really maximise the impact of your marketing campaigns and ensures that your brand message stands out.
Window Vinyl installation
Before installation, a site survey is typically conducted to assess the building’s dimensions and requirements, allowing for precise installation and a seamless fit. Large format banners and floor graphics and wall graphics are other options to consider, expanding the range of advertising opportunities available.
Depending on the size and location of the installation, there may be certain restrictions and advertising consent and/or planning permission may be required. Field and Lawn can support you though this process. It can often be time consuming and lengthy so it’s best to start early. Once all the permissions are in place, installation is quick and can be completed during the day or night depending on the area.
Beyond wraps - large format banners
Large format outdoor banners can be printed with custom artwork and installed across streets to deliver a real wow factor. they provide a large, double sided advertising space when used across the high street.
That’s a wrap!
Field and Lawn can provide a wide range of building wraps, banners and window vinyls. You can transform vacant spaces into visually appealing displays that captivate visitors and potential customers. Whether it’s through large-scale building wraps, window graphics, or other forms of signage, these solutions provide an opportunity to revitalise our high streets, increase brand awareness, and contribute to the overall aesthetic appeal of our communities.
About Field and Lawn
Field and Lawn are one of the leading placemaking and city dressing providers in the UK. With four regional branches across, we provide a nationwide service. Our experienced team can assist in a wide range of placemaking projects. Beyond placemaking, we also provide festive lighting services, event marquees and temporary buildings.