How can shopping centres and high streets capitalise on summer sporting events?

pLACEMAKING for major summer sporting events

Major summer sporting events inspire excitement across the country, these events offer retailers, shopping centres and high streets significant opportunities to drive consumer spending. This year there are two major global sporting events that will be the highlight of the sporting calendar year for many people.  

This summer will provide a packed calendar of world class sporting events.  Firstly EURO 2024 which will be hosted in Germany.  The tournament is scheduled to take place between 14 June to the 14 July 2024. The group stage runs until 26 June, with the knockout stage beginning on 29 June. 

The following month, the Olympic Games in Paris will capture the world’s attention between the 26th July 2024 and 11th August 2024. The Paralympic games, closely follows, starting on the 28th August, running to the  8th September 2024.

As these landmark events are hosted in Europe, the favourable time difference will mean some massive placemaking and city dressing opportunities.  Our team of creatives have brought together some ideas to inspire.  Read on to find out how you can get involved in the action!

Spruce up your shopping centre for summer sporting events

Fill open spaces with giant footballs which can be ceiling mounted or ground mounted.  Using different heights will create a real spectacle.  We can design and manufacture bespoke colours or include your shopping centre branding.  Ground mounted inflatables can also make a fun, family friendly shopping centre feature.  We can also manufacture bespoke illuminated football features, from balls, to boots, club and country crests and everything in between.

High streets and town centres

If you are looking to brighten up your high streets and support our athletes and Lions over summer.  Illuminated ground mounted features and selfie spots are a perfect option.  How about giant shimmering medals or sport features like illuminated athletes, cyclists and large trophies. While most events will be anticipated, we know that cycling and athletics are one of the most eagerly awaited Olympic sports.  Our range reflects the most popular events:

Animated feautures

We can also provide animated features that will capture the energy of the occasion!  Take a look at this example…

Who topped the medal table in Tokyo?

You may have seen the golden letter boxes from the London Olympic Games.  If your town has medal hopefuls, you can support them every step of the way with bespoke flags, or features.  Did you know that out of England’s nine regions, London saw the most medallists in Tokyo, with 17 athletes out of the 52 who went to Tokyo. The North West (16 medallists) and the South East (15 medallist) closely followed.

Fan zones and spectator parks

Field and Lawn also supply large, clearspan marquees and event structures.  These make ideal temporary fanzones and bar structures for outdoor events.  One way to bring people together is to create a fanzone.  If you are planning on screening the action, or simply need more covered space for your bar, a large open plan marquee can quickly increase your capacity. Our fanzone marquees can be installed on any surface and completed with bespoke branding.

Health, wellbeing and economic benefits

Major sporting events bring many benefits, following both events, it is anticipated that engagement in sport will increase.  You can inspire your high street to get active and improve their health and wellbeing.  In addition, spending is also likely to increase so attracting fans to get out to watch and enjoy these mega-events is crucial. 

Discuss your ideas with us

We love helping people bring their vision to life or working with clients to create a unique placemaking activation.  We will bring design flair, expert installation knowledge and passion to help you achieve your goals and take home placemaking gold!

Halloween illuminations for high streets and shopping centres

Create a spectacle and BOO-st footfall this Halloween season

Our festive lighting experts can turn any event or occasion into a spectacular and immersive experience.  This year, Halloween falls on Thursday 31st October and it promises to be an important part of the retail calendar.  With this in mind, our creative team have curated a range of commercial Halloween illuminations to entice shoppers during the season.

Spooky and spectacular selfie spots

Selfie spots are fun and engaging features that frame a photo.  They are ideal for large shopping centres to create memorable experiences.  Shoppers can engage with the features and take photos with friends and family. Our Halloween selfie spots feature themed decorations, and lighting effects adding excitement and fun to the shopping experience. We can even include your brand into the features for additional marketing reach and engagement.

Indoor Commercial Halloween Illuminations

Captivate shoppers with creativity! Our experts can transform your space into a Halloween wonderland. Our commercial Halloween illuminations are designed specifically for maximum impact indoors featuring foils, reflective elements and sustainable lighting that will glow throughout the day. How about a 1.8m high illuminated Frankenstein or a bubbling green witches cauldron.

Witch and couldron lighting installations

Outdoor Halloween lighting for shopping centres

If you have an outdoor space you need to transform for Halloween, we provide large scale installations. A collection of ground mounted features will create a real spooky spectacle. If you have a small courtyard to dress, we can tailor a bespoke solution no matter the space.

Halloween lighting trails

You can create a vibrant atmosphere with a festive lighting trail. Combine a range of products from tree lighting, high level mounted illuminations and large ground features to create an immersive, themed Halloween journey. Our experts can work with you to design a lighting trail that will delight from dawn to dusk, indoors or outside.

Spider halloween lighting trail

A complete solution

Field and Lawn are experts in festive lighting and placemaking installations. We design, manufacture, install and maintain, giving you a complete turnkey solution.  A dedicated Project Manager will oversee all aspects of your scheme from initial site surveys, to logistical planning, infrastructure requirements. 

Health and safety is a key priority and all design and installation operations are carefully planned and monitored. Our experienced, in-house installation teams will ensure the delivery of the display safely, efficiently and with minimal disruption to you.

In pictures: Our latest Ramadan lighting scheme “Sundial”

Explore our latest ramadan lighting scheme

Following the success of the first ever, large scale commercial Ramadan lighting display in the UK in 2023, Field and Lawn have delivered a brand new scheme for Ramadan 2024. Earlier this month, The Mayor of London, Sadiq Khan attended the activation event in the West End. Here is a collection of stunning images from this years display:

a large Ramadan lighting display in central london

About the 2024 Ramadan lights IN London

The new display, located in Coventry Street is titled “Sundail” and is inspired by the transition from dawn to dusk during Ramadan. It represents the fasting experience with radiant suns and moons, forming a visual timepiece. The design features beautiful geometric patterns and hanging stars, paying homage to Islamic art. Over 30000 sustainable lights will illuminate the skies between Piccadilly Circus and Leicester Square.

Ramadan ground features and selfie spots

Another new addition to this years display is an enchanting ground mounted illuminated Ramadan decoration on Edgeware Road.  Marble Arch London BID, in partnership with the The Portman Estate, have brought the first Ramadan light display to Edgware Road, installing an illuminated crescent moon ground mounted selfie spot at Nutford Place which will be in place until Wednesday 10 April.

The bespoke 2.9m tall light installation is a majestic walk-through experience, adorned with warm white LED lights and elegant gold insets. Emblazoned with the heartfelt message “Ramadan Mubarak,” symbolising blessings and goodwill. The display runs throughout Ramadan and will be illuminated each day between 6am-11pm. The feature is something that can be easily replicated in cities across the UK to spread the joy of Ramadan.  It has created a wonderful selfie spot for people to come together and celebrate Ramadan.

Photography by Marble Arch BID

“It is really powerful, many non-Muslims are becoming increasingly curious about Ramadan and what it involves. It's spreading awareness in such a nice way through art and light installation. It was the idea that came from me but I encourage Muslims and people from other faiths to continue on and do it.”

Create your own ramadan lighting display

Ramadan lights illuminate central London

We can help you make it happen! This is the second year Field and Lawn have delivered a world class display specifically for the holy month of Ramadan. Our festive lighting expertise, in-house creative teams and expert installation crews can bring a Ramadan display like this to your city, shopping centre or high street.  We would be delighted to work with you to design a bespoke display!


Who's involved?

The Ramadan lights are a collaboration between many organisations. The lights are designed, manufactured and installed by Field and Lawn.  The Oxford Street display is presented by AlgbraX. The Aziz Foundation is responsible for the Coventry Street display.  The concept was founded by Aisha Desai of Ramadan Lights UK.  Made possible by the Heart of London Business Alliance and Lantern London. With support from many more people who have worked hard behind the scenes to create the wonderful spectacle. 

Edgware Road welcomes first-ever Ramadan light display

Illuminating nutford place this Ramadan

Marble Arch London BID, in partnership with Field & Lawn and The Portman Estate, have brought the first Ramadan light display to Edgware Road, installing an illuminated crescent moon ground mounted selfie spot at Nutford Place which will be in place until Wednesday 10 April.

The bespoke 2.9m tall light installation is a majestic walk-through experience, adorned with warm white LED lights and elegant gold insets. Emblazoned with the heartfelt message “Ramadan Mubarak,” symbolising blessings and goodwill. The display runs throughout Ramadan and will be illuminated each day between 6am-11pm.

It is the latest public installation by Marble Arch London BID who fund Christmas lights on Edgware Road each year. It;s not the first time Field and Lawn have collaborated with Marble Arch London BID.  In 2023, we brought a 16ft bespoke illuminated replica of the St Edward’s Crown to Marble Arch which attracted thousands of visitors to the area over King Charles III’s Coronation weekend.

Building on the success of London’s Ramadan lights in Piccadilly Circus and Oxford Street, the Nutford Place display marks a milestone as the first Ramadan lights on Edgware Road, where so many people flock as they break their fast daily or celebrate Eid al-Fitr at the end of Ramadan.

Ramadan lighting display installed by field and lawn

We are so pleased to bring Ramadan lights to Edgware Road for the first time through this new display at Nutford Place. We hope that people from across London visit the installation over the next month while enjoying the fantastic array of restaurants and cafés we have on offer across the district.

Ramadan, observed worldwide, is a time of spiritual reflection, fasting, prayer and community gatherings. Along Edgware Road, from Marble Arch to the Marylebone Flyover families and friends come together in celebration.

The fasting period takes place from dawn until sunset, known as suhoor and iftar respectively. During suhoor, which commences with the morning prayer (fajr), many Muslims focus on consuming nutritious foods to sustain them throughout the day. As the sun sets and iftar approaches, the fast is broken with a series of snacks followed by a wholesome meal, accompanied by refreshing beverages. Desserts are also an important part of the meal and tend to be rich and sweet.

The vibrant Edgware Road is bursting with cafés, shops, and restaurants, selling traditional foods from Lebanese and Turkish cuisine to Iraqi, Egyptian and Indian fare. The gastronomic offerings are as diverse as they are delicious and have long been a draw for communities observing Ramadan.

Crescent moon Ramadan lighting display ground feature
Photography by Marble Arch BID

Westminster City Council’s support for a Ramadan light display on Edgware Road is a powerful symbol of its commitment to celebrating the togetherness of our diverse community and welcoming multi-faith cultures within the borough. Having Ramadan lights on Edgware Road, renowned for its Middle Eastern cuisine, is a great historic first for London. This initiative not only honours the significance of Ramadan for the Muslim community but also fosters inclusivity and understanding among all residents and visitors. Additionally, it has the potential to attract more people to the area and enhance the overall cultural vibrancy of Westminster.

Marble Arch London BID shines a light on its food and beverage operators year-round, with a comprehensive eating out guide, “A Taste of Marble Arch,” featuring over 100 restaurants and cafés including a special focus on the many eateries on Edgware Road as well as the best spots for sweet treats and desserts. The Marble Arch London app also serves as a valuable resource, highlighting local offers, discounts, and events from over 60 local businesses. Meanwhile, food tours showcase new opening and immersive masterclasses and demonstrations allow people to try out flavours from across the world.

As family and friends enjoy the rich culinary traditions of Ramadan along Edgware Road, they will be greeted by the illuminated crescent moon, which stands as a symbol of celebration and goodwill during this sacred month.

Marble Arch London BID marked the Ramadan light display with a photocall featuring Councillor Md Shamsed Chowdhury (left), lead member for Edgware Road, Aisha Desai (right), founder of Ramadan Lights, and members of the local business community.

Cllr Shamsed Chowdhury and Aisha Desai welcome Ramadan light display to Edgware
Cllr Chowdhury and Aisha Desai welcome the first Ramadan lights to Edgware Road – Photography by Marble Arch BID

When we started Ramadan Lights in 2020, our simple hope was to share the warmth and beauty of our faith with friends, family, and neighbours. Now, only four years later, the idea has grown beyond our wildest dreams, with Ramadan lights set to sparkle in Cologne, Oslo, Brisbane and across our great city of London. Edgware Road, with its rich diversity of cultures, is the perfect place for Ramadan lights. I salute Marble Arch London BID and The Portman Estate for celebrating with London's Muslim community.