How to brighten up your high street with banners, flags and bunting.
Is your high street, town, city or shopping centre looking to draw crowds, create a social media buzz or simply a more inviting and vibrant atmosphere? If so, you’re in the right place! Placemaking is the process of transforming public spaces into engaging, welcoming, and aesthetically pleasing areas that reflect the unique character and culture of your community.
Explore how banners, flags, and bunting can be powerful tools in place management. They are cost-effective, yet high impact options for enhancing your high street and all local authorities in the UK should consider them for their placemaking initiatives.
The power of placemaking
Placemaking is more than just urban planning; it’s about creating spaces that resonate with people on a personal level. Placemaking can help to foster a sense of belonging and identity within a local community. A well-executed local plan for implementing placemaking projects can breathe new life into your high street, boost local businesses, and make your town or city a destination of choice.
Here are some key placemaking ideas for high streets and town centres.
Banners are an effective tool for storytelling as they offer a great way to showcase the heritage of your local area. They can convey a sense of history, celebrate local events and heroes, or simply add a burst of colour to your high street.
Here's why banners are an essential element of placemaking:
Identity and place branding: Custom banners can be designed with local motifs, landmarks, and cultural references to help define your town’s identity and make it memorable to both residents and tourists.
Artist-led collaboration: Placemaking offers a great opportunity to collaborate with local people and get the wider community engaged with local businesses. During one of Field & Lawn’s recent placemaking projects, two public spaces in Bath were dressed with bespoke artwork to celebrate the city as part of a summer events programme. It featured overhead flags, decorated with designs created by local artist Zoë Power. The project aimed to increase footfall and support local businesses as part of a wider high street renewal project.
Promotion: Banners can be used to promote local businesses, events, and community initiatives. They’re a cost-effective way to support local businesses and increase the number of visitors to your local high streets. Collaborating with local businesses on placemaking projects can help to support your local economy.
Wayfinding: Well-placed banners can also be used as wayfinding signs, helping visitors navigate your high street more easily. This can attract a larger number of tourists to key landmarks in your area.
Flags can play a key role in placemaking by contributing to the identity, character, and sense of belonging in your local area. They often represent the identity and values of a place and are reflective of the community’s values and culture.
Flags can be a powerful tool in the placemaking process:
Community Cohesion: Flags representing different local groups, neighbourhoods, or cultures can create unity and belonging. This can even help develop a sense of pride that brings wider community groups together.
Celebration: Flags are often used during special occasions and events to create a festive atmosphere that brings people together. For example, Field & Lawn were able to provide a wide range of displays and features for the Coronation of King Charles III. This included Coronation flags on Regent St. Oxford St. Jermyn St. The Strand, Marylebone High St. Bond St. Sloan St. and various other streets across the West End.
Visual Appeal: A row of flags can really brighten up your high street, attracting photographers and influencers to the town centre. Creating a great photo opportunity is an excellent way to attract attention and increase visitors to local high streets.
Cultural Representation: Flags are a wonderful way to display the diversity of your local community. Flying flags from other nations or areas can highlight the unique diversity of your town or city.
Field and Lawn can supply and install a range of different sized banners or custom flags in PVC, fabric, and mesh materials. These can be erected as cross street displays, on lamp columns or attached to building façades. We can assist with your planning, permits and advertising consents, as well as take care of all infrastructure requirements from installation through to removal.
Bunting, with its charming and nostalgic appearance, is key to making any public space look visually appealing. The colours and patterns can create a festive and inviting atmosphere, especially during special occasions or celebrations.
Bunting can be a great addition to your placemaking toolkit:
A Collaborative Effort
To make placemaking truly successful, it’s important to collaborate with businesses, artists, the community and expert placemaking providers like Field and Lawn. Placemaking projects aim to benefit the wider community, so it is key to get local people involved.
Here's how to get started:
Field and Lawn can support you with all aspects of the placemaking mix
About fIELD AND LAWN: Placemaing and City dRESSING
Field and Lawn are one of the leading placemaking and city dressing providers in the UK. With four regional branches across, we provide a nationwide service. Our experienced team can assist in a wide range of placemaking projects. Beyond placemaking, we also provide festive lighting services, event marquees and temporary buildings. We provide placemaking and city dressing for:
- Events and activations
- Performance art
- Celebrations and gatherings
- Urban greening
- Large outdoor lettering
- Signage and wayfinding
- Experiential displays
- Pop-up markets
- Art installations and exhibitions
- Lighting and illuminations
- Architectural lighting
- Flags, banners and bunting
- Seasonal outdoor events
- Outdoor beaches