A striking collection of new placemaking flags installed

art in the heart of the city

Art of London and Art in Mayfair, in partnership with the Royal Academy of Arts, have revealed a vibrant aerial display across the West End featuring over 60 flags. Unveiled today and soaring throughout the summer, the public art adorns the skies above Piccadilly and Bond Street, showcasing the talent and diverse artistry of RA Schools alumni and students.

Titled ‘Rainbow Flags’, the innovative artwork on Piccadilly supported by Art of London features a stunning array of vibrant colours, where the edges blur and fold into each other to symbolise the diversity of LGBTQ+ identities. Faramawy masterfully uses colour and soft contours to reinvent the traditional Pride flag and make it more inclusive, celebrating the LGBTQ+ community. Adham Faramawy, a distinguished graduate of the prestigious RA Schools, created the artwork from which these flags have been based, whilst a student at the RA Schools.

rainbow flags in london

‘Rainbow Flags’ by Adham Faramawy, Piccadilly.

Celebrating diversity

On 29 June, as tens of thousands of people parade down Piccadilly, the 25 flags in the sky invite members of the public to embrace unity and celebrate diversity. In partnership with Heart of London Business Alliance and supported by Westminster City Council, Art of London’s ‘Rainbow Flags’, soaring from 10 June until 1 September also hint at several headline public arts commissions and events with prestigious institutions across the West End.

Art in Mayfair

In parallel, the Art in Mayfair campaign features striking flag designs by Lizzie Munn, a current student at the RA Schools who will graduate in 2024. This commission, now an annual highlight of Art in Mayfair, is a significant recognition of emerging talent in the art world. Munn’s work entitled ‘The sun speaks’ on view from 10 June until 7 July takes the form of large-scale print-based installations, which are often shaped by their environment and will hang across Bond Street. Munn will be presenting works at the RA Schools Show 2024, which will be open from 14 June – 30 June 2024.

Art in Mayfair large cross street flags

‘The sun speaks’ by Lizzie Munn, Bond Street

comments and feedback

Adham Faramawy, Artist, said: “It is an honour to unveil ‘Rainbow Flags’ in the West End. I look forward to seeing the art soar above the streets this summer as a celebration of the reopening of the RA Schools and as a backdrop to Pride in London.”

Lizzie Munn, Artist, said: “I’m excited to be involved with this year’s Art in Mayfair and to create asprawling artwork with the sky as its backdrop. Populated by two visually high-pitched colours, I’ve employed both elements as active materials which are responsive to their site and conditions. The work will be constantly in flux, and always seen anew.”

Mark Williams, Director of Art of London, said: “Every year we look forward to bringing new and exciting public art to the streets of the West End for all to enjoy. We’re thrilled to kick start this in 2024 ahead of the iconic Pride in London with such bright and beautiful flags designed by Adham Faramawy, to reflect the diversity in the heart of the West End.”

Katie Thomas, Associate Director of Bond Street & Mayfair at New West End Company said: “With the backing of the Royal Academy of Arts, Art in Mayfair continues to flourish and grow, becoming a catalyst for inspiring brands throughout this unique destination to forge exceptional art collaborations, mini-exhibitions, showcases, and events. Our collaboration with the gifted young artist Lizzie Munn this year has been especially fulfilling, highlighting the significance of the RA Schools as they cultivate, nurture, and champion the next generation of artists in the Capital.” 

The RA schools, founded in 1769, is the longest established school of fine art in the UK and remains free and independent with places awarded to artists based on merit. The recent restoration and renewal project of the RA Schools has delivered fully accessible state-of-the-art facilities for the next generation of artists, while also carefully preserving the rich heritage of the buildings.

The artists pictured togther

Field and Lawn can support with complex outdoor art installations.

Culture seekers can also discover a raft of spectacular arts destinations to visit using Art of London’s handy online guides, filled with world-class art galleries, theatres, museums, institutions and pop-ups to explore in the West End.

About Field and Lawn

Field and Lawn are one of the leading placemaking providers in the UK.  With four regional branches, we provide a nationwide service.  Our experienced team can assist in a wide range of placemaking projects. 

Photo Credits: Heart of London Business Alliance

Placemaking: Banners, Flags and Bunting

How to brighten up your high street with banners, flags and bunting.

Is your high street, town, city or shopping centre looking to draw crowds, create a social media buzz or simply a more inviting and vibrant atmosphere? If so, you’re in the right place! Placemaking is the process of transforming public spaces into engaging, welcoming, and aesthetically pleasing areas that reflect the unique character and culture of your community.

Explore how banners, flags, and bunting can be powerful tools in place management. They are cost-effective, yet high impact options for enhancing your high street and all local authorities in the UK should consider them for their placemaking initiatives.

The power of placemaking

Placemaking is more than just urban planning; it’s about creating spaces that resonate with people on a personal level. Placemaking can help to foster a sense of belonging and identity within a local community. A well-executed local plan for implementing placemaking projects can breathe new life into your high street, boost local businesses, and make your town or city a destination of choice.

Here are some key placemaking ideas for high streets and town centres.

artistic flags

BANNERS

Banners are an effective tool for storytelling as they offer a great way to showcase the heritage of your local area. They can convey a sense of history, celebrate local events and heroes, or simply add a burst of colour to your high street.

Here's why banners are an essential element of placemaking:

Identity and place branding: Custom banners can be designed with local motifs, landmarks, and cultural references to help define your town’s identity and make it memorable to both residents and tourists.

Artist-led collaboration: Placemaking offers a great opportunity to collaborate with local people and get the wider community engaged with local businesses. During one of Field & Lawn’s recent placemaking projects, two public spaces in Bath were dressed with bespoke artwork to celebrate the city as part of a summer events programme. It featured overhead flags, decorated with designs created by local artist Zoë Power. The project aimed to increase footfall and support local businesses as part of a wider high street renewal project.

Promotion: Banners can be used to promote local businesses, events, and community initiatives. They’re a cost-effective way to support local businesses and increase the number of visitors to your local high streets. Collaborating with local businesses on placemaking projects can help to support your local economy.

Wayfinding: Well-placed banners can also be used as wayfinding signs, helping visitors navigate your high street more easily. This can attract a larger number of tourists to key landmarks in your area.

Flags

Flags can play a key role in placemaking by contributing to the identity, character, and sense of belonging in your local area. They often represent the identity and values of a place and are reflective of the community’s values and culture.

Flog Poles

Flags can be a powerful tool in the placemaking process:

Community Cohesion: Flags representing different local groups, neighbourhoods, or cultures can create unity and belonging. This can even help develop a sense of pride that brings wider community groups together.

Celebration: Flags are often used during special occasions and events to create a festive atmosphere that brings people together. For example, Field & Lawn were able to provide a wide range of displays and features for the Coronation of King Charles III. This included Coronation flags on Regent St. Oxford St. Jermyn St. The Strand, Marylebone High St. Bond St. Sloan St. and various other streets across the West End.

Visual Appeal: A row of flags can really brighten up your high street, attracting photographers and influencers to the town centre. Creating a great photo opportunity is an excellent way to attract attention and increase visitors to local high streets.

Cultural Representation: Flags are a wonderful way to display the diversity of your local community. Flying flags from other nations or areas can highlight the unique diversity of your town or city.

Field and Lawn can supply and install a range of different sized banners or custom flags in PVC, fabric, and mesh materials. These can be erected as cross street displays, on lamp columns or attached to building façades. We can assist with your planning, permits and advertising consents, as well as take care of all infrastructure requirements from installation through to removal.

Bunting on Victoria St Edinburgh

Bunting

Bunting, with its charming and nostalgic appearance, is key to making any public space look visually appealing. The colours and patterns can create a festive and inviting atmosphere, especially during special occasions or celebrations.

Bunting can be a great addition to your placemaking toolkit:

Street-Level Decoration: Hanging bunting along streets, shopfronts, or outdoor seating areas invites visitors to spend time in communal areas by creating a welcoming atmosphere.
 
Events and Festivals: Bunting is a must-have for street parties, parades, and festivals. It instantly adds a celebratory feel to any event.
 
Customisation: It’s very easy to customise bunting to create a bespoke design that reflects your town’s unique character. This provides an opportunity to involve local artists and craftspeople in the placemaking process.

A Collaborative Effort

To make placemaking truly successful, it’s important to collaborate with businesses, artists, the community and expert placemaking providers like Field and Lawn. Placemaking projects aim to benefit the wider community, so it is key to get local people involved.

Artistic Flag Installation by Field and Lawn

Here's how to get started:

Engage the Community: Seek input from residents and local businesses to understand what they need from their local high street as well as key high street challenges. This involvement gives the community a sense of ownership over the project which can help create excitement about your installation.
 
Local Artists and Designers: Collaborate with local artists and designers to create unique and meaningful banners, flags, and bunting that demonstrate local talent and showcase the heritage of your town.
 
Maintenance: Regularly maintain and replace banners, flags, and bunting to ensure they always look their best.
 
Promotion: Use social media, local newspapers, and events to promote your placemaking efforts. Encourage residents and visitors to share their experiences. Social media is a great tool for increasing footfall.
 
If you need additional support with your latest placemaking project, reach out to one of your local Field & Lawn branches for advice from a placemaking expert.

Field and Lawn can support you with all aspects of the placemaking mix

About fIELD AND LAWN: Placemaing and City dRESSING

Field and Lawn are one of the leading placemaking and city dressing providers in the UK.  With four regional branches across, we provide a nationwide service.  Our experienced team can assist in a wide range of placemaking projects.  Beyond placemaking, we also provide festive lighting services, event marquees and temporary buildings.   We provide placemaking and city dressing for:

  • Events and activations
  • Performance art
  • Celebrations and gatherings
  • Urban greening 
  • Large outdoor lettering 
  • Signage and wayfinding
  • Experiential displays
  • Pop-up markets
  • Art installations and exhibitions
  • Lighting and illuminations
  • Architectural lighting
  • Flags, banners and bunting
  • Seasonal outdoor events
  • Outdoor beaches

Art of London unveils bold new banner flags: Placemaking and city dressing

artistic banner flags installed

London’s iconic Piccadilly Circus has been transformed by of a collection of bold geometric, large scale outdoor banner flags.  Created by London-based artist Rana Begum in collaboration with Art of London and the Royal Academy of Arts. The display marks the start of the Art of London’s exciting outdoor event Summer Season, titled “The Art of Entertainment.”

Field and Lawn, supported the team with expert installation.  The flags feature tiled mosaic patterns that bring a sense of movement and energy to the streets of the West End. Rana Begum’s designs aim to capture the theme of “Art of Entertainment”. The flags will hang high above Piccadilly until the end of August.

The flags play a crucial role in placemaking and city dressing. Placemaking involves transforming public spaces into vibrant, engaging, and inclusive areas that reflect the identity and character of the community.  Banners, flags, and bunting can be a colourful and cost-effective way of promoting your brand or event or enhancing the local area.

Artist Rana Begum with the banner flags

Field and lawn banner flag installation

Field and Lawn are experts in city dressing.  We can supply and install a range of different sized banners or custom flags in PVC, fabric, and mesh materials. These can be erected as cross street displays, on lamp columns or attached to building façades. We can assist with your planning, permits and advertising consents, as well as take care of all infrastructure requirements from installation through to removal.

By incorporating public art installations like the flags in Piccadilly, Art of London aims to create a sense of place that delivers community engagement, cultural expression and enhanced footfall and dwell time in the city. 

Artistic Flags

Art of London’s commitment to showcasing art in every form is exemplified by their Gallery Without Walls project. This initiative transforms the West End into a hub of creative expression, seamlessly integrating art into various facets of urban life, including institutions, theatres, retail spaces, and even the streets themselves. The flags in Piccadilly are a testament to the power of art in transforming public spaces into dynamic and visually stimulating environments.

Moreover, the flag installation aligns with London’s Art After Dark program, which promotes evening access to art institutions and independent galleries. This program allows art enthusiasts to explore exhibitions beyond regular opening hours, creating opportunities for a broader audience to engage with art and culture.They give a platform for artists to showcase work and deliver an instant press and publicity opportunity.  The benefits of art installations like this is long term, providing a long-lasting social media opportunity.

Field and Lawn can support with complex outdoor art installation.

The response to Rana Begum’s flags has been overwhelmingly positive, with Jo Prosser, a director at the Royal Academy of Arts, praising the installation as a fantastic welcome to the West End. By infusing the cityscape with art, these flags not only enhance the visual appeal of Piccadilly Circus but also contribute to a vibrant and culturally rich atmosphere.

About Field and Lawn

Field and Lawn are one of the leading placemaking and city dressing providers in the UK.  With four regional branches across, we provide a nationwide service.  Our experienced team can assist in a wide range of placemaking projects. In addition to the artistic flags, we have recently installed Coronation flags and Pride flags in key locations. Beyond placemaking, we also provide festive lighting services, event marquees and temporary buildings.