Southgate Bath Colour Rain Meadow

Home » Summer

City & Town Centres, High Streets, Public Realm, Shopping Centres

Summer

Returning for its second year, SouthGate Bath’s immersive woodland experience is delighting visitors with a magical transformation of the high-street. Featuring 150 metres of colourful meadow inspired rain ribbons, with 100 flowers and 100 bees hidden throughout the display, encouraging visitors of all ages to explore, discover and count them all as part of the interactive trail.

The Brief

The brief was to transform a key city-centre route into an immersive, family-friendly experiential placemaking experience. Resulting in creating a “Secret Forest” that would guide visitors through SouthGate Bath’s shopping and dining area.

The client aimed to drive commercial outcomes by increasing footfall, enhancing the overall visitor experience, and encouraging visitors to spend a longer time and exploring everything SouthGate Bath has to offer.

The activation needed to be a social-first, shareable experience, to encourage visitors to capture and share organic content, particularly short-form video filmed beneath the installation.
Include an interactive element as a hidden layer to encourage discovery and repeat engagement (the hidden flowers and bees within the canopy).
Lead with sustainability, with the aim of weaving a clear environmental message into the experience while creating opportunities for visitors to learn more about the importance of protecting and preserving our natural woodlands along the trail.
Plan and deliver installation with minimal disruption to trading, completing works over night-time shifts.
Ensure a circular end-of-life plan for the installation materials, including donation for creative reuse post-campaign.

The Solution

Part of the Festival of Nature, the huge overhead canopy guides visitors through shops and restaurants. The shimmering, family friendly summer display is already gaining thousands of views on TikTok, with people sharing short videos from underneath the canopy. People are certainly sharing the love for the magical idea!

The installation also carries a strong environmental message and encourages families to follow the illustrative trail and learn more about preserving and protecting our woodland wildlife, from birds and insects to mammals and native plants! See the previous placemaking display in Bath here.

In collaboration with Impact Plan.

"We were visiting Bath over the weekend and wandered down SouthGate, the display looks stunning!"

Town Centre Visitor

Gallery

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This Is Oxford Street Bespoke Flags

Home » Summer

City & Town Centres, High Streets, Public Realm

Summer

Oxford Street in London is the nation’s most famous high street, and This is Oxford Street was a pioneering event to showcase what can be achieved when brand, destination marketing, placemaking and experience is unified.

The Brief

The brief was to transform Oxford Street with art installations including an urban forest, sports pitches, chill out zones, live performances and food and drink from around the world. while providing unique, on brand city dressing to mark the occasion and put Oxford Street on the map during the pilot project. The scheme needed to be impactful and work perfectly as a backdrop for social media activity.

The Solution

The creative team from Field and Lawn played an expert part in the special day, installing rows of specially designed, cross street flags that stretched the length of Oxford Street, helping to draw the crowds through the space.

This installation was even more remarkable as bespoke flags were installed in just one night by our dedicated in-house installation teams, featuring a “This is Oxford Street” design and demonstrating our ability to reimagine high streets.

“’This is Oxford Street’ is going to be a landmark, free event open for everyone and will showcase the nation’s high street as you have never seen it before, offering a glimpse of what it could look like in the future.” “From food and drink from different cultures to live main stage music, to a Literary Festival for children and action-packed activations from major brands, shops and event partners, it is going to be a fantastic day.” “As Mayor, I have pledged to pedestrianise Oxford Street and I am determined to unlock its true potential to deliver a world-class, accessible, clean street for everyone as we build a better, greener and safer London for all.”

Mayor of London

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Rainbow Flags in Mayfair

Home » Summer

Public Realm

Summer

In 2024, Art of London and Art in Mayfair, in partnership with the Royal Academy of Arts, revealed a vibrant aerial display across the West End featuring over 60 flags. Soaring throughout the summer, the public art installation adorns the skies above Piccadilly and Bond Street, showcasing the talent and diverse artistry of RA Schools alumni and students.

The Solution

Titled ‘Rainbow Flags’, the innovative artwork on Piccadilly supported by Art of London features a stunning array of vibrant colours, where the edges blur and fold into each other to symbolise the diversity of LGBTQ+ identities. Faramawy masterfully uses colour and soft contours to reinvent the traditional Pride flag and make it more inclusive, celebrating the LGBTQ+ community. Adham Faramawy, a distinguished graduate of the prestigious RA Schools, created the artwork from which these flags have been based, whilst a student at the RA Schools.

Field and Lawn were delighted to assist with the installation of the high street flags, with in-house teams working through the night to ensure completion before a parade.

“It is an honour to unveil ‘Rainbow Flags’ in the West End. I look forward to seeing the art soar above the streets this summer as a celebration of the reopening of the RA Schools and as a backdrop to Pride in London.”

Adham Faramawy, Artist

Photo Credits: Heart of London Business Alliance

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Art on The Street, Bath

Home » Summer

Public Realm

Summer

The Art on the Street project, created by local artist Zoe Power, was installed at Bath Milsom Quarter and Kingsmead Square featuring overhead flags, decorated planters and contemporary bunting to enliven Bath for spring an summer.

The Solution

Field and Lawn were pleased to support the project by installing bespoke, large scale placemaking flags and banners designed by the prominent artist, Zoe Power. The project was funded by the West of England Combined Authority’s Love Our High Streets programme. It formed part of a wider High Streets Renewal project for Bath city centre, which in part aims to support the Milsom Quarter and Kingsmead Square with improvements to the high street and a programme of animation and events to increase footfall and support local businesses.

This project fed into other project realm improvements that were delivered throughout the summer, including upgrades to street furniture at New Street and New Bond Street, and artwork among street corridors in the city.

“The Art on the Street installations will celebrate the city with a pop of colour and fun as part of the festival programme. After some challenging times for local traders, the street dressing will help attract more people to these areas and encourage future visits.”

Councillor Paul Roper, cabinet member for Economic and Cultural Sustainable Development

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Galleries on Cork Street

Home » Summer

City & Town Centres, High Streets, Public Realm

Summer

The Galleries on Cork Street joined forces for a group exhibition entitled ‘Fear Gives Wings to Courage’ to celebrate 100 years as a landmark destination for art in London and recognise the galleries as a pioneering force within the art world.

The Brief

Field and Lawn were asked to project manage the installation of bold, artistic flags, creating a visually powerful activation that transformed the Cork Street scene while honouring its rich legacy of modern and contemporary art.

The Solution

The ‘Fear Gives Wings to Courage’ installation was staged across all 15 galleries on Cork Street.

Each flag represented each individual gallery’s response to a central theme conceived by Tarini Malik, curator of modern and contemporary art at the Royal Academy of Arts, London.
The exhibition theme recalled Cork Street’s pioneering role in transforming London into a hub for international art practices in the 20^th century, while also making it one of the key platforms in Europe for the expansion of Surrealist and Dadaist movements.

“It is a huge honour for The Pollen Estate, as the 400 year old custodian of this part of Mayfair, to celebrate a century of artistic endeavour with Cork Street Galleries. The 15 galleries have come together to collaborate in a first-of-its-kind exhibition that honours the legacy of those who paved the way whilst championing the artists who continue to pioneer. This longevity is unrivalled in London and Cork Street Galleries, an initiative of the Pollen Estate, remains a world class destination for artists, galleries and art audiences.”

Jenny Casebourne, Head of Portfolio, The Pollen Estate

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Southgate Bath Colour Rain Sky

Home » Summer

City & Town Centres, High Streets, Public Realm, Shopping Centres

Summer

Visitors to SouthGate Bath are enjoying a brand new, immersive experience. A unique installation is transporting shoppers into a magical underwater world thanks to a 150m long river of colour rain ribbons. Hidden throughout the vibrant installation are 116 fish, each one carefully nestled within the display, inviting visitors to explore, discover, and count them all as part of the interactive experience.

The Brief

The brief was to transform a key city-centre route into an immersive, family-friendly experiential placemaking experience, an “underwater world” that guides visitors through the shopping and dining area.

The client wanted to drive commercial outcomes by helping to increase footfall, improve the overall visitor experience, and encourage people to stay longer and explore more of what SouthGate Bath offers.

The activation needed to be a social-first ‘shareable moment’ designed to generate organic content and visibility (notably short-form video captured beneath the installation).
Include an interactive layer hidden elements within the installation that encourage discovery and repeat engagement (the hidden fish within the canopy).
Lead with sustainability, embedding a clear environmental message and encouraging recycling on-site through a prominent feature element.
Plan and deliver installation with minimal disruption to trading, completing works over night-time shifts across three nights.
Ensure a circular end-of-life plan for the installation materials, including donation for creative reuse post-campaign.

The Solution

The installation also carries a strong environmental message and encourages re-cycling through a larger-than-life recycling container fish! Plastic waste was planned to be collected and in collaboration with Bristol Avon River Trust, recycled or repurposed. In addition, the ribbons will have a new lease of life for reuse.

"Beautiful shops and we loved the display. So good that it is all sustainable fabric! Well done Southgate"

Town Centre Visitor

Gallery

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