An Enchanting Transformation at Barons Quay in Northwich

Snowman festive lighting installation

Our team returned to Barons Quay this year to install another breathtaking festive Lighting display

In its second consecutive year of collaboration with Field & Lawn, the Christmas display underwent an enchanting transformation in order to bring the shopping centre something different for 2023. The goal was to create a captivating and unique experience for visitors, building on the success of the previous year’s display. This year’s features embraced a Magical Fairytale theme, offering a fresh and immersive experience for shoppers.

Festive lighting display at Barons Quay

Key features of the 2023 display

The centrepiece of the 2023 festive lighting display was a stunning Castle walkthrough, strategically positioned in the main display area. This innovative addition replaced the previous year’s giant Igloo walkthrough, providing a fresh and distinctive focal point for visitors. Additionally, the Field & Lawn team installed a 3D illuminated snowman that stood 3 metres tall. The impressive feature welcomed shoppers to the centre, becoming a prominent attraction for visitors to enjoy.

Shoppers looking for an immersive experience had access to a range of selfie worthy spots! This included walkthrough snowflake arches that created a pathway through the winter wonderland enhancing the visual appeal of the space. The addition of an ice throne within the display area also become a popular spot for the coveted Christmas selfie!

Inside, the Fairytale theme continued with a large 3D parcel arch complete with baubles. Complemented by an internal Christmas tree, attracting footfall to the shopping centre this festive season.

Polar bear festive lighting

Visitor Engagement and Social Media Buzz

The carefully curated features of the Magical Fairytale theme provided visitors with numerous opportunities to engage with the display. The strategically placed selfie spots, including the Ice Throne and illuminated snowman, encouraged visitors to capture and share their experiences on social media. The resulting buzz generated increased footfall, creating a positive impact and generating business for the shopping centre.

The second year of collaboration between Barons Quay and Field & Lawn exceeded expectations, delivering an enchanting and visually captivating Christmas display.

Robi Gaine, Centre Manager at Barons Quay commented:

“The light installations from Field and Lawn illuminated Barons Quay over Christmas, bringing festive magic to Northwich by creating an unforgettable immersive experience for families and residents.”

Festive lighting selfie spot

The Fairytale theme, with its Castle walkthrough and other distinctive features, not only brought joy to visitors but also established Barons Quay as a must-visit destination during the festive season. Our commitment to delivering unique and innovative displays continues to enhance the holiday experience for all who visit Barons Quay.