Classic Elegance at Longridge House: Festive Lighting Case Study

Light curtain at Longridge House

An elegant and cohesive Festive display at longridge house

Longridge House in Manchester is home to large Selfridges and Marks & Spencer stores. The aim of this project was to infuse the shopping environment with the timeless charm of a traditional Christmas. Our festive lighting team were working to a specific design brief that called for a scheme featuring classic Christmas trees adorned in gold and silver.

The focal point of the design was the shopping space between the two prominent stores, emphasising the need for an elegant and cohesive scheme that would resonate with the brands and encourage footfall between the two stores.

Key features of the display

The heart of the display at Longridge House included traditional Christmas trees with classic gold and silver decorations. In particular, this attention to detail ensured a sophisticated and timeless aesthetic, aligning with the identity of Selfridges and Marks & Spencer.

In addition, central to the shopping space, a twinkling ceiling of light was installed, and festive dressings were added to the bridge link between the two stores.

Innovative Power Solutions

A challenge our team encountered was the absence of a ground-level power source at the site. In response, a creative solution was implemented using battery-operated twinkle lights for all the Christmas trees.

The warm glow from these lights not only provided a welcoming and festive atmosphere while showcasing an environmentally conscious approach. Additionally, this eliminated the need for extensive wiring or reliance on external power.

Execution and Attention to Detail

The success of the project hinged on the precise execution of the design brief. Our installation team paid careful attention to every aspect of the display. This ensured the Christmas trees were aligned with the traditional theme in order to create a sense of classic elegance.

The timeless design choices, coupled with the strategic placement of the twinkling ceiling of light and bridge link dressings, transformed the space into a must-see festive attraction. Shoppers were greeted with a warm and inviting environment, enhancing the overall customer experience.

Furthermore, as one of the UK’s largest providers of festive and Christmas lighting, we work with BIDS, councils, shopping centres and more to spread Christmas cheer by installing and maintaining incredible displays. Is your retail business is looking for a new sustainable display for Christmas 2024? Why not get in touch with our team to find out how we could help.