Field & Lawn’s placemaking division have recently completed a branding campaign featuring 17 local businesses. This has been rolled out across East Renfrewshire Council to encourage people to stay local.
The ‘Here’ brand aims to establish the area’s unique towns and people, encouraging a shared sense of pride amongst residents, following the effects of the pandemic. The campaign will promote East Renfrewshire as a desirable place for locals and visitors to live, work and explore.
Field & Lawn have successfully installed marketing material onto bin lorries, bus stops, billboards, park entrances and many lamp column banners. The patchwork design of the campaign visuals was chosen to showcase the diversity of the different towns, landmarks and activities that make up East Renfrewshire. The patchwork is inspired by the textile industry history of the area, with a modern twist.
With expertise across a range of sectors, Field and Lawn is perfectly positioned to support and deliver your placemaking and city dressing projects. We understand the challenges that come with adapting to our evolving high streets and local towns. There is a growing need to create welcoming and engaging experiences that will encourage people to reconnect with their local community, during the national recovery.
All images © Gibson Digital 2021.